The now president of the United States, Joe Biden , was not the only one who attracted attention during his inauguration. US Senator Bernie Sanders became the inspiration for a series of viral ‘memes’ that flooded social media. However, the former Democratic candidate for the presidential candidacy knew how to take advantage of the affair and now sells sweatshirts with his unflattering photo.
Bernie Sanders pic turns into a viral meme
In the image, captured on January 20, Sanders appears sitting in a folding chair and wrapped in a green winter coat. To complement this, the 79-year-old man wore knitted mittens, a brown hat and mask, very much in keeping with his disinterested attitude.
“In Vermont we bundle up well, we know something about the cold and we are not so concerned with good fashion. We want to keep warm , ”the Vermont state senator explained to CBS News about the outfit he chose for the ceremony.
Showing off his entrepreneurial spirit, the politician and his team found a way to monetize virality. Thus, they took the image that went around the internet, printed it on some sweatshirts and marketed them on the internet.
The garments with the Sanders meme are priced at $45. These can be found on the official website of the politician, but the first print sold out quickly and is likely to happen again.
100% of proceeds go to Meals on Wheels Vermont.
— The Bern Identity (@bern_identity) January 22, 2021
Internet goes nuts over Bernie’s mittens
Bernie Sanders announced his run for the presidency on February 19, 2019. The announcement followed widespread speculation that he would run again after finishing as the runner-up in the 2016 Democratic presidential primaries.
Sanders consistently polled among the top three Democratic candidates nationally. He raised $6 million in the first 24 hours of his announcement, beating out Kamala Harris’ $1.6 million for the highest amount raised on day one.
Sanders suspended his presidential campaign on April 8, 2020, following a string of losses to his chief rival Joe Biden and a dwindling path to the nomination. He endorsed Biden on April 13, but judging by this viral photo from Biden’s inauguration, Sanders isn’t too thrilled about old Sleepy Joe.